In our creative process, every scarf begins with inspiration. We don’t want patterns to be just patterns. I believe it’s far more meaningful to wear something that is not only well-made, but also carries an idea and tells a story.
This is how we create:
- Idea development. I start by “carrying” the idea — thinking about its form and where to begin.
- Composing elements and colors. The scarf pattern takes shape.
- Print sample. We test the design in real life: colors, proportions, how it looks when worn — deciding whether something needs to be added or removed.
- Design approval.
- Printing in larger quantities.
- Cutting, sewing, and quality checks — more than one stage.
- Preparing for launch: photoshoot, packaging, product descriptions, etc.
- Introducing the product to the final customer.
Behind every scarf lies a lot of invisible work, questions, decisions, and patience. Creativity is a process — and it takes time.
A.